About Us

Fit+Fierce: Empowering Girls to Be Strong, Confident & Courageous

A Community Built for Girls, By Girls

In 2011, Fit+Fierce® was created to give girls a safe, supportive space to grow, build friendships, and navigate the challenges of adolescence. Recognizing a lack of programs designed to empower young women, founder Kelsey combined her expertise in fitness, nutrition, and mentorship to develop a program that strengthens both mind and body.

More Than a Program—A Movement

Our mission is clear: to cultivate connected, confident, and courageous female leaders across the world. Fit+Fierce isn’t just about physical strength—it’s about resilience, self-love, and empowerment in all aspects of life.

Our Core Values

Fitness: Access follow-along workouts and nutritional guidance from the comfort of home, promoting healthy habits and vitality!

Mindset: Prepare for a year filled with mental fortitude, building resilience and learning new habits that last a lifetime.

Nutrition: We empower girls with the knowledge and skills to nourish their bodies effectively for optimal performance and cognitive function. No food judgement here!

Mentorship: Grow with the help and encouragement of our mentors. Meet new friends and make connections, our mentors are here to support you!

Giving Back: Through various initiatives, the girls are encouraged to engage in acts of service, fostering a sense of empathy, compassion, and social responsibility.

Chief Operations Officer Kelsey Vickers

Moms, Let’s Empower the Next Generation!

Give your daughter the tools to thrive in a world that demands strength, confidence, and authenticity. Join Fit+Fierce today and watch her grow into the powerhouse she’s meant to be!