The ‘New Reality’ is here and it is here to stay and it started long before COVID19 hit the scene. True, an online store (aka eCommerce) is nothing new. All COVID19 has done is added an emphatic exclamation point to what many retailers have been promoting to their clients for some time, namely selling online in addition to other sales channels. In the industry this is called an ‘omni channel sales approach’. Why should your business adopt such a strategy?
First and foremost is that the world is telling us that what was once optional is now essential. According to a report by brand reputation management firm ChatMeter, ‘more and more consumers are searching for items “near me”.’ In fact the report continues to highlight that this trend has grown over 250% over the past 2 years!
Our world exists in a ‘mobile-first’ era and as such, businesses must have an online strategy that is omni-channel, localized and search engine optimized if they plan on doing more than surviving the New Reality!
ShopStAlbert.com is a powerful part of St Albert businesses’ omni-channel strategy. We have been helping several local businesses get their products, services and brand indexed by Google and found by local consumers through our proprietary platform. Now we are here to provide St Albert businesses with PowerShop; a powerful, full eCommerce platform with all the ‘bells and whistles’ of the leading eCommerce platform but much more affordable and, even better, it’s local!
Retailers will love it’s ease of use and customization. Consumers who have already embraced BOPIS (Buy Online Pickup In Store aka curb side) will love that local retailers have this option built into the checkout feature.
Restaurant owners will love being able to retain profit margins currently being gouged by local delivery services (in many cases up to 30%!) They will also love the customization of their online menu!
If business will never be the same then we, as small businesses, cannot remain the same! The time has come to embrace an omni-channel sales approach strategy in order to not merely survive, rather to thrive amid pressing economic concerns!
Please watch the attached 2 minute and 47 second video which highlights key features and functionality of our new eCommerce platform, PowerShop!
Better yet, contact us for an online consultation at no charge in order to assess areas where PowerShop and the ShopStAlbert.com platform will be an essential service for your business as we move forward together into the New Reality.
In the meantime click here to add your business to what we boast as the Best Online St Albert Business directory in St Albert. Why do we say that? Every St Albert business can use their free profile to post about their products, services, brand and messages to thousands of page viewers each month, no limits!
Best wishes, Bryan & Arlene
ShopStAlbert.com 780-340-SHOP (7467)
